The National Health Insurance Authority (NHIA) has embarked on a marketing campaign to various locations including streets, markets and private businesses in Enugu state to sensitise the residents and create more awareness of the Authority’s programmes and benefits.They were enlightened on the NHIA flagship programme, Group, Individual and Family Social Health Insurance Programme (GIFSHIP) which aims to cover Nigerians especially those in the informal sector of the population.The exercise which is a key component of the Authority’s social marketing and awareness creation strategy, was aimed at enlightening residents on the importance of the GIFSHIP as a veritable programme to ensure access to quality and cost effective healthcare services without the burden of out-of-pocket payment for huge medical expenditures.At the various locations visited, the state coordinator of NHIA, Mrs Nnadi Ngozi Maureen, expressed the commitment of the federal government through the NHIA to ensure that all Nigerians irrespective of their socio-economic status have unhindered access to care, thereby achieving its mandate of universal health coverage for all Nigerians and legal residents.She explained that a lot of reforms have been put in place to ensure that this goal is met and sustained.Some of the reforms she explained include the Basic Healthcare Provision Fund (BHCPF), the NHIA act 2022, the revised Operational Guidelines, the work of the Committees on Mandatory health insurance and innovative healthcare financing, the NHIA Medicine Supply initiatives among others.The awareness/ sensitization campaign saw the NHIA team beaming with vigour and high spirit in transverse popular locations, busy streets, markets and businesses across the State capital.Mrs Nnadi urged Ndi Enugu to take advantage of the GIFSHIP platform especially during this period and get themselves, families and Staff registered for one year with N15,000, N45,000 and N60,000 for group, individual and family social health insurance respectively.
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