Google has rolled its Search Generative Experience (SGE) in Nigeria and other parts of Sub-Saharan Africa region as an opt-in experiment in Search Labs. This AI-powered experience is available in English.
With new breakthroughs in generative AI, Google is reimagining what a search engine can do and is bringing these powerful new capabilities to Search in a bold and responsible way. This new technology can unlock entirely new types of questions that Search could not previously answer, and transforms the way information is organized in Search to help people sort through and make sense of what’s out there.
With SGE’s generative AI capabilities in Search, Google said people would see an AI-powered overview of key information to consider, with links to dig deeper. It said for anyone, who has ever been overwhelmed by the amount of information online, this will help find answers more quickly.
“For instance, with a question like “Does Honey ever Spoil?” Normally, you might break this question down into smaller ones, sort through the vast amount of information available, and then start to piece things together yourself. With generative AI, Search can do some of that heavy lifting.
“SGE first delivers an overview, and beneath this, users will see suggested next steps where they can simply tap a query like “What is the oldest honey ever eaten?” or type in a specific follow-up question. This conversational experience enables people to intuitively learn more about the topic they’re exploring,” it stated.
Google explained that context would be carried over from question to question; to help people more naturally continue their exploration.
The American technology firm said hearing insights from others is always useful when making decisions, so “Google has designed these new experiences to highlight and drive attention to content on the web, making it easy for people to dive deeper on the topic they’re learning about. As generative AI makes its way into Search, Google is committed to continue sending valuable traffic to sites across the web. With SGE, Google is showing more links, and links to a wider range of sources on the results page, creating new opportunities for content to be discovered.”
General Manager for Search in Africa, Wambui Kinya, said, “With new generative AI capabilities in Search, we’re now taking more of the work out of searching. We’re imagining a supercharged Search that does the heavy lifting for you so you’ll be able to understand a topic faster, uncover new viewpoints and insights, and get things done more easily. This Search Generative Experience is the first step we’re taking in this journey, and part of our vision to make Search radically more helpful. We’re excited to bring this to the SSA region, and look forward to receiving feedback and iterating on the experience alongside our users over the next few months.”